by Jessica Gaertner - March 21, 2019 Fashion News
Gucci is a designer label we all know and love. From their gorgeous signature prints to their iconic faux fur slides – we can all agree that every piece is something we aspire to own in our wardrobes. However, the Gucci Changemakers initiative has proven that Gucci is more than just a high-fashion label – it is a brand with heart as well.
This past Monday, Gucci announced a global program to support industry change and to foster unity through community action.
How, you may ask?
The luxury empire will be doing so by investing in community-based programmes across the US which will focus on building strong connections and opportunities within the African-American community and communities of colour at-large, while bringing positive change and inspiring solutions for a better future.
Gucci is appointing the support of an independent council that will combine community leaders and social change experts to ensure transparency, accountability and long-term impact.
Gucci’s president and CEO, Marco Bizzarri, believes in the promise of the next generation, and therefore has created a scholarship fund that will create more opportunities for talented young people of diverse backgrounds in order for them to gain access to careers within the fashion industry.
This incredible initiative will select eligible students from schools across the States to participate in the Gucci Changemakers Scholarship Fund, where over the course of four years, each student shall receive a US$ 20,000 grant towards completing their college education.
There is a strong belief that Gucci Changemakers will create a meaningful impact for the Black community and fashion as a whole.
So yes, while this may be an initiative that is all the way across the globe, it is one that is changing lives and helping an industry thrive. So please, next time you’re window shopping through the Diamond Walk or the V&A Waterfront, remember that if you deicide to spoil yourself at Gucci, you’re helping to pay it forward for the next generation of fashion legends.