Gucci’s Pre-Fall 2019 Campaign

Gucci’s Pre-Fall 2019 Campaign

by Jessica Gaertner - April 20, 2019
Fashion News

The new Gucci Pre-Fall 2019 campaign takes us back to the 7th Century BC. Among the ruins of the temples of the Selinunte Archaeological Park in Sicily an ensemble of diverse, free-spirited individuals are captured in Gucci’s magpie method of cultural juxtaposition. 

Extracting bohemian youths that one would find along the shoreline of Venice Beach and placing them in a historic landmark that was once home to a classical civilisation. 

This historic space is where crowds would gather to the accompaniment of music and dancing, listen to poetry recitals and indulge in fascinating conversations. 

Iconic designer and Creative Director, Alessandro Michele, has a spectacular and vivid imagination which has created a mythical place suspended in time, where diversities coexist harmoniously.