by Jessica Gaertner - August 30, 2019 Fashion News
Yesterday, Pandora kicked off the much anticipated relaunch of its brand. All was revealed at an exclusive event in Downtown Los Angeles to celebrate empowering people across the globe to voice, share and celebrate their loves. Coinciding with the release of its new Autumn 2019 collection, the brand unveiled its repositioning – to reflect the many facets of you – during a day-long event touched by Pandora’s signature colour, pink.
Attended by 400 guests from around the world, the event transformed parts of the city into an immersive Pandora Pink-hued universe of empowerment, self-expression and inclusivity.
Dressed in touches of the brand’s signature colour, guests arrived at the event in style on electric scooters to see the exclusively commissioned murals interpreting Pandora’s new purpose along the StreetofLoves, an alley between South Grand Avenue and South Hope Street. Building on Pandora’s air of discovery, the day culminated in a pink club-style setting that paid tribute to all things Pandora.
As an embodiment of Pandora’s reshaping, the brand has partnered with globally-loved and inspirational women under the collective name of Pandora Muses.
Through Pandora, Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Margaret Zhang and Tasya van Ree will tell their stories through a long-term partnership and encourage others to do so too.
“At Pandora, we champion the empowerment of women and the sharing of their passions with collectible, contemporary collections that allow people to come together and celebrate what makes them who they are. We all have a story to tell and each of our new, hand-finished charms will represent a different love,” – Chief Creative & Brand Officer at Pandora
With a refreshing new approach, Pandora introduces the new Pandora O Pendant, within the Autumn 2019 collection.
Inspired by iconic elements of Pandora’s design, the circular symbol represents the unifying power of jewellery and its limitless personal expressions.
Pandora’s new Autumn 2019 collection invites wearers to collect charms that represent their loves and is available in stores as of yesterday, 29 August.